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Spector Creative

For over 20 years, the team at Spector Creative has provided branding retail solutions and content creation for some of the world's largest Fortune 500 companies as well as family owned businesses and inventor concepts. We are experts at StoryBranding Marketing, diving deep to understand your unique customers' emotional connection to products and services.


Additionally, we are the only marketing firm to offer Toyetic Product and Content Design, connecting consumer products to the development stage of a project. This is a service aimed to ensure content translates easily into consumer products and play patterns. 


Call, email or contact us today and let us know how Spector Creative can add value to your project!

How do you place a new toy at retail
Where can I find an expert in storybrand marketing?
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Who helps use AI to develop content?
Copywriter who knows regulation and safety
Our Team
Scott Neitlich, MBA
Creative Director


About Scott Neitlich.

With over 20 years of hands-on experience working with Fortune 500, mid-size and even entrepreneurial start-ups, Scott Neitlich unearths each company’s unique brand and its distinctions. He develops clear and specific strategies guiding every client through successful implementation of its plans and specific tactics.


With a Masters in Business Administration from the University of North Carolina, Scott creates deep and unique distinctions for every client and product incorporating business goals and the financial aspects to deliver a solid plan with strategies for a successful implementation.


Whether your company is seeking a business plan with increased media and social media impact, Scott works with his clients and their teams to delivering measurable results raising visibility and driving new revenue.


While assisting Mattel develop its boys and collector toys, Scott was responsible for creating their first online website, Matty Collector. It was the first time such a mixed media offering was implemented at Mattel. He was responsible for developing the iconic Comic Con He-Man booth driving increased revenue of 72% year on year. 


Scott has consulted with numerous types of companies to develop impactful brands and new packaging and services. He has worked in auto maintenance, industrial parts manufacturing, pharmaceutical sales, consumer product manufacturing and food services across the nation.


Known as the "Toy Guru", Scott represented Mattel and other toy companies becoming a sought out source for journalists and fan sites seeking information on the current trends of collector toys. 


In 2024, Scott published Myth Wars, an original graphic novel for teens and collectors about the teenage years of Zeus and the other gods. It is entirely illustrated by AI including an extensive "real person" sketchbook.

Brand marketing, retail placement and content creation. Author of Myth Wars
Something fresh and new for Greek Myth Mythology lovers
Buy Myth Wars the best graphic novel of Greek Mythology for kids 3rd 4th 5th 6th 7th 8th grade
I have an idea for a new toy, who can help me
Barbara Neitlich, LCSW
Child Play Consultant


About Barbara.


After 10 years as a Marketing Manager in the beauty industry, Barbara returned to school to get her Masters in Child Play Therapy from New York University. She went on to a post graduate fellowship at the Reiss Davis Child Study Center before spending several years as a clinician with the HELP Group in Culver City, California. 


In addition to ongoing patient work, Barbara has consulted with numerous entertainment companies including BBC America, Ample Entertainment and E! Entertainment. She is frequent contributor to the media and is often quoted in a variety of publications including The Wall Street Journal, The Chicago Tribune,, Cosmopolitan and Grazia UK.

Need more details? Contact us

We love finding solutions together. Contact us by phone, email or via our Social Media channels.

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