About Scott Neitlich.

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With over 20 years of hands-on experience working with Fortune 500, mid-size and even entrepreneurial start-ups, Scott Neitlich unearths each company’s unique brand and its distinctions. He develops clear and specific strategies guiding every client through successful implementation of its plans and specific tactics.

 

With a Masters in Business Administration from the University of North Carolina, Scott creates deep and unique distinctions for every client and product incorporating business goals and the financial aspects to deliver a solid plan with strategies for a successful implementation.

 

Whether your company is seeking a business plan with increased media and social media impact, Scott works with his clients and their teams to delivering measurable results raising visibility and driving new revenue.

 

While assisting Mattel develop its boys and collector toys, Scott was responsible for creating their first online website, Matty Collector. It was the first time such a mixed media offering was implemented at Mattel. He was responsible for developing the iconic Comic Con He-Man booth driving increased revenue of 72% year on year. 

 

Scott has consulted with numerous types of companies to develop impactful brands and new packaging and services. He has worked in auto maintenance, industrial parts manufacturing, pharmaceutical sales, consumer product manufacturing and food services across the nation.

 

Known as the "Toy Guru", Scott represented Mattel and other toy companies becoming a sought out source for journalists and fan sites seeking information on the current trends of collector toys. 

 

In 2024, Scott published Myth Wars, an original graphic novel for teens and collectors about the teenage years of Zeus and the other gods. It is entirely illustrated by AI including an extensive "real person" sketchbook.