Scott
No retainer, no long term commitment. The secret and simple YouTube marketing tool we offer.
Work is a little different right now. I don’t need to blog about that, as we are all aware of the changes that have been happening in the...
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Scott
- Apr 8, 2020
- 2 min
Get ready to reopen your business with a Mini Movie!
Getting on YouTube does not mean you need a channel or subscribers. One amazing video can show off your store or business to new and...
108 views0 comments
Scott
- Apr 1, 2020
- 4 min
Batman killed in his first issue (and that's okay!)
Batman (or “Bat-Man” as he was known in Detective Comics #27) is one of the most recognizable characters in the world today. Beyond his...
271 views0 comments
Scott
- Oct 29, 2019
- 2 min
Retail Rejuvenation - how to maximize in-person buying
I love buying online. You probably do too. There are certainly a lot of advantages to buying online. Speed, convenience, shopping in your...
64 views0 comments
Scott
- Oct 1, 2019
- 5 min
Everything you ever wanted to know about making toys, but didn't know who to ask.
Toy making. We all want to know about it right? Whether you are a parent, kid, collector or IP holder, toys are often the magical key...
54 views1 comment
Scott
- Sep 24, 2019
- 3 min
Emotionally Centric Product Design
I love helping to design product. I've been fortunate enough to have been in the consumer product industry for the last twenty years and...
47 views0 comments
Scott
- Sep 18, 2019
- 4 min
Why STAR WARS worked (as toys)
Professionally, I have been in the toy biz for twenty+ years. Personally, I have been a toy fan my whole life. One trend I have noticed...
41 views0 comments
Scott
- Sep 5, 2019
- 3 min
Got movie? Want toys? Start here.
So you have a movie. Or a script. Or an idea for a movie. These days, a large bulk of film revenue is not made at the box office, but...
113 views0 comments
Scott
- Aug 22, 2019
- 2 min
Collector Product? Think Emotion First!
Okay. So you want to sell product to the collector market. Whether this is kid aimed or adult collector (i.e. Sheldon Cooper) their are a...
51 views1 comment
Scott
- Mar 27, 2019
- 3 min
Toyetic - the key to retail product success
I'll just jump right in. Toyetic. You made that word up right? No not at all. "Toyetic" (ToY-et-IK) is a term commonly used in the toy...
205 views0 comments
Scott
- Mar 18, 2019
- 2 min
Los Angeles to Greensboro - the adventure!
One of the questions I get asked often in meetings is "Los Angeles to the Piedmont Triad? What is the story there"? Honestly, it is quite...
108 views0 comments
Scott
- Mar 8, 2019
- 3 min
Toys Without Apps – Play Like You Remember!
“There are age restrictions on cigarettes and alcohol, yet we freely give children screens and apps that release relatively similar...
68 views0 comments
Scott
- Mar 8, 2019
- 4 min
Pin Play™ Is Back!
Vintage Pin Play figures and the modern Mattel redesign. “What made Pin Play™ toys different from every other product at market was that...
29 views0 comments
Scott
- Mar 8, 2019
- 4 min
Why scale matters in toys
“ For me, this is my trophy shelf. This is what I want to show off and what I’m proud of.” Sports kids have trophies. We have action...
47 views0 comments
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