Scott Neitlich
Implementing StoryBrand in Your Marketing
Know Your Customer Deeply understanding who your customer is and what they want is crucial. This insight will help you craft a story that...
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Scott Neitlich
- 2 min
The Power and Uses of StoryBrand Marketing
In an increasingly noisy digital landscape, capturing and maintaining the attention of your audience can be a formidable challenge. Amid...
Scott Neitlich
- 2 min
No retainer, no long term commitment. The secret and simple YouTube marketing tool we offer.
Work is a little different right now. I don’t need to blog about that, as we are all aware of the changes that have been happening in the...
Scott Neitlich
- 2 min
Get ready to reopen your business with a Mini Movie!
Getting on YouTube does not mean you need a channel or subscribers. One amazing video can show off your store or business to new and...
Scott Neitlich
- 2 min
Retail Rejuvenation - how to maximize in-person buying
I love buying online. You probably do too. There are certainly a lot of advantages to buying online. Speed, convenience, shopping in your...
Scott Neitlich
- 5 min
Everything you ever wanted to know about making toys, but didn't know who to ask.
Toy making. We all want to know about it right? Whether you are a parent, kid, collector or IP holder, toys are often the magical key...
Scott Neitlich
- 3 min
Emotionally Centric Product Design
I love helping to design product. I've been fortunate enough to have been in the consumer product industry for the last twenty years and...
Scott Neitlich
- 4 min
Why STAR WARS worked (as toys)
Professionally, I have been in the toy biz for twenty+ years. Personally, I have been a toy fan my whole life. One trend I have noticed...
Scott Neitlich
- 3 min
Got movie? Want toys? Start here.
So you have a movie. Or a script. Or an idea for a movie. These days, a large bulk of film revenue is not made at the box office, but...
Scott Neitlich
- 2 min
Collector Product? Think Emotion First!
Okay. So you want to sell product to the collector market. Whether this is kid aimed or adult collector (i.e. Sheldon Cooper) their are a...
Scott Neitlich
- 3 min
Toyetic - the key to retail product success
I'll just jump right in. Toyetic. You made that word up right? No not at all. "Toyetic" (ToY-et-IK) is a term commonly used in the toy...
Scott Neitlich
- 2 min
Los Angeles to Greensboro - the adventure!
One of the questions I get asked often in meetings is "Los Angeles to the Piedmont Triad? What is the story there"? Honestly, it is quite...
Scott Neitlich
- 3 min
Toys Without Apps – Play Like You Remember!
“There are age restrictions on cigarettes and alcohol, yet we freely give children screens and apps that release relatively similar...
Scott Neitlich
- 4 min
Pin Play™ Is Back!
Vintage Pin Play figures and the modern Mattel redesign. “What made Pin Play™ toys different from every other product at market was that...
Scott Neitlich
- 4 min
Why scale matters in toys
“ For me, this is my trophy shelf. This is what I want to show off and what I’m proud of.” Sports kids have trophies. We have action...
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