Know Your Customer Deeply understanding who your customer is and what they want is crucial. This insight will help you craft a story that...

In an increasingly noisy digital landscape, capturing and maintaining the attention of your audience can be a formidable challenge. Amid...

Work is a little different right now. I don’t need to blog about that, as we are all aware of the changes that have been happening in the...

Getting on YouTube does not mean you need a channel or subscribers. One amazing video can show off your store or business to new and...

I love buying online. You probably do too. There are certainly a lot of advantages to buying online. Speed, convenience, shopping in your...

Toy making. We all want to know about it right? Whether you are a parent, kid, collector or IP holder, toys are often the magical key...

I love helping to design product. I've been fortunate enough to have been in the consumer product industry for the last twenty years and...

Professionally, I have been in the toy biz for twenty+ years. Personally, I have been a toy fan my whole life. One trend I have noticed...

So you have a movie. Or a script. Or an idea for a movie. These days, a large bulk of film revenue is not made at the box office, but...

Okay. So you want to sell product to the collector market. Whether this is kid aimed or adult collector (i.e. Sheldon Cooper) their are a...

I'll just jump right in. Toyetic. You made that word up right? No not at all. "Toyetic" (ToY-et-IK) is a term commonly used in the toy...

One of the questions I get asked often in meetings is "Los Angeles to the Piedmont Triad? What is the story there"? Honestly, it is quite...

“There are age restrictions on cigarettes and alcohol, yet we freely give children screens and apps that release relatively similar...

Vintage Pin Play figures and the modern Mattel redesign. “What made Pin Play™ toys different from every other product at market was that...

“ For me, this is my trophy shelf. This is what I want to show off and what I’m proud of.” Sports kids have trophies. We have action...