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  • Writer's pictureScott Neitlich

Implementing StoryBrand in Your Marketing



Know Your Customer

Deeply understanding who your customer is and what they want is crucial. This insight will help you craft a story that feels personal and relevant to them.

Define the Journey

Map out the customer’s journey in narrative form. Identify their problems, how they find your business, and what solutions you offer. Clearly outline how you will guide them to success.

Craft Clear Messaging

Use the insights gained from the story to create all aspects of your marketing materials. From website copy to advertising scripts, ensure every piece of content aligns with the journey and roles you’ve defined.


For StoryBrand marketing to be effective, it needs to be consistent across all channels. This coherence builds a stronger, more recognizable brand story.


Many companies have successfully implemented StoryBrand principles. For example, a tech company might illustrate how their software can transform an overwhelmed small business owner (the hero) into a thriving entrepreneur, guided by their innovative solutions (the guide). Such stories not only demonstrate the product’s value but also forge an emotional connection with the audience.


StoryBrand marketing isn't just about selling a product or service; it’s about connecting with your customers on a deeper level. By harnessing the power of storytelling, you can make your brand more memorable, your messages clearer, and your marketing more effective. If your current marketing strategy feels like it's missing something, consider giving StoryBrand a try. It might just be the narrative twist you need to win over your audience.

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